Case 3



  • Client:Reclamebureaus in het algemeen
  • Date:3 april, 2010

Case 3



What could be easier than translating word for word? You won’t be surprised that the translation will not quite cover the creative writing of a source text. That is why a heading cannot just be converted into a foreign language. This requires some thinking too, the same that is involved in creating a source text. Therefore, we think along with advertising agencies, so a good heading will work in the foreign language as well as far as meaning and creative power are concerned.